
HR Confidential Line
Ryman Healthcare
Brand Identity
This project involved a collateral refresh for the HR team at Ryman Healthcare, who requested a new design for their internal posters, business cards, and digital notice boards.
The objective of this collateral was to communicate the HR confidential line to employees, clearly outlining the available contact methods and promoting the message that the HR team is here to provide support.
To begin, I conducted research and created a mood board to guide the style and approach. The design needed to remain on-brand while pushing the boundaries with bold graphics, as it was intended for an internal audience. I developed multiple concepts, exploring layouts, colours and graphic elements, presenting a refined package to stakeholders for feedback. Based on their input, we selected the preferred concept to move forward with. From there, I finalised the design and produced all necessary collateral.