At FullyHydr8, their mission is to provide science-backed hydration solutions with unmatched convenience, empowering everyone from elite athletes to busy professionals.

I began by developing a brand identity for Fully Hydr8, which included a logo suite, colour palette, and typography, focusing on a gender-neutral design that felt bright, clean, and energetic, as requested by founder Hunter. Additionally, I also mocked up pouch packaging and created a promotional animated video reflecting these characteristics.

This project had a tight deadline, so efficiency was key without compromising on quality. I gathered information about the company, from its core values/goals to the ingredients in the product, ensuring every design decision was deliberate and well thought out. To manage time constraints, I presented just two logo concepts, trusting Hunter had full confidence in my ability to bring his vision to life. Once a final logo was selected, I was able to develop the remaining collateral with a cohesive brand identity in mind.