This marketing template suite for Ryman Healthcare was designed to promote an upcoming event: a presentation evening highlighting future living and care options.

This suite demonstrates Rymans’ brand guidelines for event advertising. I have ensured this is cohesive with previous collateral, incorporating consistent use of colours, fonts, logo sizing, imagery, and layout. While campaigns are designed to stand out and offer more creative flexibility, event collateral must remain aligned with established brand standards.

When creating these marketing templates, the target audience remains a central focus. Readability is essential for the residents, which is achieved through font sizes (larger than standard print ads) and a clear text hierarchy (using colour, weight and size to highlight key information). Additionally, Ryman Healthcare exclusively features residents as talent in photoshoots, these are then heroed in marketing collateral.