As a real estate agent at Harcourts Hawke’s Bay, Martin required personal branding that would distinguish him from the competition while conveying a sophisticated yet striking look and feel.

In addition to developing his branding, I have been creating a range of social media assets for Martin. In the digital space, Instagram and Facebook are essential platforms for engaging with Martins’ potential clients, and I am continuously working to enhance his online presence.

While aiming for a standout identity, I was mindful of considering Harcourts’ brand guidelines to ensure Martin’s branding remained consistent and aligned with the trusted Harcourts identity. The careful consideration of color schemes, logo hierarchy, and font selection has been essential to the design of this collateral.